Monday, July 28, 2014

Where Does FSU Rank on Secondary Market?

By Jesse Lawrence

Under the direction of star quarterback Jameis Winston, the Florida State Seminoles won their third national title in school history against the Auburn Tigers last season. The Tigers, who garnered several notable accomplishments last season despite their championship loss, are expected to have another dominant season at Jordan-Hare Stadium and demand on the secondary ticket market for home games has remained consistent since last season. 

Though Florida State enters the 2014 season as national champs, the school’s season average does not break the 25 most expensive college football programs on the secondary market. Winston will certainly attract the masses to Doak Campbell Stadium this season, but his team currently holds a season average that is lower than their championship opponent in Auburn, who ranks as the 21st priciest school in college football.

The Tigers will begin their season at home against Arkansas on August 30. While the game serves as their third highest-priced home game of the season at an average price of $149.21, the season average for Auburn football tickets is currently $122.65, down 14.5% from last season’s average of $143.58. Despite a ticket decline on the secondary market for the upcoming 2014 season, the Tigers still find themselves among the top 25 most expensive college football programs.

The 2014 Auburn football schedule has penned home games at Jordan-Hare Stadium against Arkansas, San Jose State, Louisiana Tech, LSU, South Carolina, Texas A&M and Samford. The Tigers’ most expensive home game will be played against South Carolina on October 25 as the average price for Auburn vs South Carolina tickets is currently $176.98, 44.3% above the season average on the secondary market, with a get-in price of $72. Auburn’s cheapest game is aSeptember 6 matchup against San Jose State as Auburn vs San Jose State tickets are currently $56.34, 54% below the season average, with a get-in price of $11.

With a national title to defend and one of college football’s most dynamic players in Winston, the Seminoles will certainly be the in the forefront of national media coverage this season. Winston, who is considered a top candidate in next year’s NFL Draft pending his decision to leave Florida State, is expected to have another spectacular season under center and has continued to improve his name among the media following several off-the-field blunders. With Florida State likely to pick up where they left off after a flawless 14-0 season last year, the season average on the secondary market has also increased in comparison to last year, though the team won’t be among the top 25 most expensive colleges. Florida State football tickets for the 2014 season currently average $115.80, up 4.15% from last season’s secondary average of $111.18.

The Florida State football schedule will have the Seminoles welcome Citadel, Clemson, Wake Forest, Notre Dame, Virginia, Boston College and Florida to Doak Campbell Stadium this season. While the team’s most expensive home game on the secondary market will be on October 18 against Notre Dame with an average price of $235.83, Florida State will play its priciest game at AT&T Stadium against Oklahoma State to open up the season on August 30. The average price for Florida State vs Oklahoma State tickets is currently $259.03, 123.6% above the season average, with a get-in price of $79.  The school’s cheapest game is aSeptember 6 matchup against Citadel, which has a current average price of $38, 67.18% below season average.

Last year’s national championship teams will experience differing ticket price trends on the secondary market but both are expected to retain their championship-caliber play during the 2014 season. With Florida State looking to improve on its perfect record from last season, Auburn will take the field with the higher secondary season average between the two teams but with a chip on its shoulder following a heartbreaking loss in last year’s championship game. As the two teams hit the gridiron next month, excitement will surround each all season long in their hunt for another national title.

Jesse Lawrence, who covers the business and emotion of the ticket market. is the CEO of, the leading ticket search engine online.

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